Word: core
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Dates: during 2000-2009
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Giorgio Armani is one of the top brands named by core luxury millennials as a 'luxury brand...
What They Purchased in the Past Six Months Despite their lower income, core luxury millennials have purchased more luxury items in the recent past than their older counterparts. Sunglasses, wallets and small leather goods are much more likely to have been purchased by millennials than boomers...
Their income is lower than that of most boomers, yet core luxury millennials are much more psychologically engaged in luxury than their parents' generation. They not only have a more positive attitude toward high-end services and products but are also more interested in owning them?including cars, accessories and home-entertainment units. Percentages below represent those millennials who agree with the following statements...
Both millennials and boomers are most likely to be from the South. But within the younger generation, core luxury millennials are disproportionately concentrated in the Northeast (25%, vs. 19% for all millennials...
...apparel and accessories, quality is the top attribute named by both core groups, but millennials also rate fashion and reputation...