Word: core
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Dates: during 2000-2009
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Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who researches consumer interest in green, thinks Clorox's pursuing its core customer base--rather than trying to convert loyalists of other natural brands--is the smarter strategy. "Consumers come in different shades of green," she says. "Some are dark green, as in almost obsessive. But it's more typical for consumers to be light green, when the price they pay does not involve too much inconvenience or too much money." And that's exactly the way Clorox is shading...
...Faust returned to the classroom Friday morning, but to lecture parents rather than students.Faust addressed an over-capacity crowd of more than 150 junior parents on issues ranging from the College’s new financial aid initiative to academic advising.Though most of the questions centered on the core initiatives of Faust’s nascent presidency, one query channeled frustration expressed by many undergraduates of late.“I have heard from my son and his friends that the food quality is going down,” one parent asked to laughter and scattered applause...
...dealers, while a click of the mouse brings up the lot size for every property in the city, including the building permit number and zoning history. Homeowners can use the facility to find out specific information about their garbage collection schedule, while the city's 150-year-old downtown core is rendered in 3D and dotted with 360-degree panoramas...
...they are free to support whichever candidate they wish. In a sense, the Pennsylvania primary will be aimed directly at impressing them. Obama will get another chance to beat Clinton when all the chips are in the pot. For Clinton, it is another chance to demonstrate her appeal among core Democratic constituencies: women, older voters, Hispanics and households earning under...
...obvious: "All of the experienced hands gave the same advice: 'You gotta get down, get dirty, get tough,'" said one, who echoed them too. But Obama pushed back, more willing to fight his advisers than to fight his opponents. A heated showdown in Chicago, attended by a core group of only half a dozen or so, took place over Labor Day weekend. "But he wouldn't do it," says one of the attendees. "Against all punditry, against the advice, against the history ... It shows he understood his persona and the qualities that were implicit in it." And he understood what...