Word: core
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...Then we called his marketing department to find out exactly how it approached product placement. Though it will supply free juice to lots of TV shows, movies and red-carpet events, the company is willing to pay to be in situations only if they highlight its core brand messages of health and luxury. "We wouldn't pay a lot of money if it's just sitting in front of Simon Cowell," said senior vice president of marketing Diane Kuyoomjian. I was feeling pretty healthy and luxurious until she told me, as an example, that the company turned down a scene...
...People clearly do not replace everything that is run down in their cars all in one day. That is at the core of the dilemma that the car companies face. It is probably less expensive to repair a car over time than...
...want to spend my life working on the core issue that I'm most passionate about, which is helping the poor, and that means both dealing with poverty in America and addressing the issue worldwide...
...secure a new place in academia, albeit an incipient one. In addition to their place in “Manga,” Dr. Katherine Stanton, who currently teaches a freshman seminar called “American Splendor: Alternative American Comics,” includes graphic novels at the core of her curriculum. According to Dr. Stanton, both professors and students have noticed the change in comic books, which has prompted them to read these works more closely. “The quality of graphic narrative itself is better—there is simply more good stuff out there that?...
...sort of concessions made and he can come into power." Like the businessman, many Afghans fear that Obama's proposal heralds the onset of a policy aimed at withdrawing from the quagmire rather than helping Afghanistan to its feet. "Basically, it means that suddenly you have capitulated on your core fundamental principles for the sake of a few weeks of peace and getting out of here," the businessman says. But given the direction of the war, many in Washington, including Defense Secretary Robert Gates, have begun to bluntly argue that setting up a state in Afghanistan based on the core...