Word: corebrand
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...million in India over three years to triple its business there. And a month later, Pepsi unveiled plans to invest $1 billion over the next four years to boost production in China as well. "China represents a lot of thirsty individuals," says Jim Gregory, CEO of branding agency CoreBrand. "The opportunity is especially strong when the locally produced products like milk have such terrible quality-control issues. The Chinese will be flocking to American beverage brands for our quality standards alone." They should feel free to choose either one. Find out 10 things to do with your money...
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