Word: cored
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Dates: during 2000-2009
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...fined the company $2.4 billion for illegal business practices over the years. At the same time, the rise of companies like Apple and Google - which both enjoy quasi-monopolies in other technology sectors - creates a new challenge for Microsoft. Indeed, as Microsoft, Apple and Google branch out beyond their core services and into new territory, they have shifted their strategies: instead of fighting regulators, they now want to use them to break into rival markets...
...insists it made that decision before the scandal. Gatorade is noncommittal about its 2010 plans. The company's "G" rebranding campaign has been a total disaster. So it can cut some losses, save some money and perhaps appease some shareholders by letting Tiger go. However, Woods reaches Gatorade's core market, the sports fans who emulate their heroes. The ones who, as the company famously framed it in the early '90s, want to "be like Mike." If Tiger rebounds, a whole new generation of fans will want to be like Tiger. Gatorade can't lose them...
...industry has built up a good repeat business. Its core customers are a passionate bunch. "Cruising traditionally is about creating communities at sea," says Brown, "and they do extend it to land." There is ample reward for the devotion. Frequent cruisers get cabin upgrades, cocktails with the captain. "People lust after this status," says Yesawich...
...viewers watch every Wednesday. It's also in the copycatting that Glee inspires off screen. With an assist from other corners of pop culture - including a karaoke contest on Oprah and NBC's first-ever a cappella-oriented reality show, premiering this month - Glee is inspiring its most hard-core fans to do some singing of their own. Once the butt of jokes everywhere except on a handful of college campuses, a cappella is making inroads all over...
...Obama, this is the original sin whose consequences must now be repaired. His foreign policy in the greater Middle East amounts to an elaborate effort to peel back eight years of onion in hopes of finding the war on terrorism's lost inner core: the struggle against al-Qaeda and al-Qaeda alone. That's the subtext underlying his new Afghan strategy. He's raising troop levels, but less to vanquish the Taliban than to gain the leverage to effectively negotiate with them - in hopes of isolating alQaeda from its Afghan allies. He's boosting America's means but narrowing...