Word: coreness
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Giorgio Armani is one of the top brands named by core luxury millennials as a 'luxury brand...
...Core millennials shop on the Internet more than boomers do; boomers still prefer department stores...
...apparel and accessories, quality is the top attribute named by both core groups, but millennials also rate fashion and reputation...
With the exception of luxury travel, core millennials are more interested than core boomers in owning or using all luxury products and services asked about. For example, 54% of millennials want to own a yacht, whereas only 31% of boomers are interested in that purchase. Millennials are twice as likely to want to own a private jet or luxury sports equipment than boomers, which illustrates the fact that the luxury lifestyle is more important to them...
Magazines are the most popular source of information about luxury for both core luxury millennials and boomers, but millennials also rely on word-of-mouth sources such as friends, family and online social networks...