Word: coreness
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...training racers do. What's your regimen? There's a very extensive training program. [NASCAR races] are four to five hours in length. The g-forces take a lot out of you. I lift weights four times a week, usually run five days a week. There's ab work, core-based work. You need your lungs for endurance. And the more you muscle mass you have on you during an impact is real important...
...Agencies aren't necessarily trying to reinvent the wheel. Rather, they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech...
...world's most dynamic economy but today worries that a declining dollar will impede China's growth. Many in Washington and on Wall Street believe that China's currency policy gives it unfair advantages in trade and that its reliance on state spending rather than domestic consumption is a core cause of the global economic crisis. (See pictures of the global financial crisis...
...want to understand the disconnect between watching cooking shows and wanting to cook, get this: Schwan's Home Service is offering Top Chef--branded frozen meals. The idea that hard-core fans who study contestants' knife skills every week would choose to order from a giant company that's been delivering frozen food to rural America for 57 years doesn't surprise Harry Balzer, who tracks food trends for the market-research firm NPD Group. "You're going to eat four to five times today, and the one thing I know you're going...
...Karsh isn't the audience. Yes, he's both the hard-core fan Bravo wants to give a fuller experience to and the urban consumer Schwan's is trying to expand to. But he cooks. The Top Chef deal is targeting people who don't have time to cook but do have time to watch TV. It's going to make a fortune...