Word: coreness
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There was a time a few years ago when it seemed that the only people on the planet not wearing a pair of Crocs - those quirky, brightly colored rubber clogs - were hard-core fashionistas and Somali nomads. Actually, even Somali nomads were probably wearing them. President George W. Bush had at least one pair. So did Rosie O'Donnell and George Clooney. As well as, oh, about 2 billion children. Sales at the Colorado-based company climbed from a meager $24,000 in 2002 to more than $847 million in 2007. When Crocs went public in February 2006, it raised...
...same time the firm must keep hold of its core fan base while opening up new product lines. Millions still love the standard resin shoes but plenty of people despise them, too. Duerden says he receives hate mail from nonplussed members of the public; others use the website ihatecrocs.com to vent. But Crocs is confident there's a deep pool of demand for its shoes. Despite the slowdown, the firm has sold around 120 million pairs so far this year, largely to the core demographic of suburban families, across more than 100 countries...
...believe this, then perhaps you haven’t lived in three of them. Looking back, each House felt in a certain sense like going to a separate school—the differences were that noticeable. People often point out that I will have missed out on a core element of the Harvard experience—that of fully embracing one’s House community. But in reality, I think I’ve just experienced three times as much of it. When it comes to being apart from my biological blockmates, it’s tough. But there?...
...Moving into new businesses is no slam dunk. "There is always a risk when a company acquires a business that's outside their core competency," says Ivey. For example, when eBay gobbled up Skype, its plan to tap into Skype's massive customer base failed, and it's now selling Skype...
...right of varsity athletes to stay has gone unchallenged—perhaps for good reason—but the university should not forget its core academic priorities. Harvard prides itself on all types of achievement, academic and athletic, and it should not have to sacrifice one for the other...