Word: coreness
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...much bigger, better-known brand. "Why is such a huge company aligning itself with pornography?" asks Michael Solomon, a marketing professor at Saint Joseph's University in Philadelphia. "Because Budweiser must have calculated it was worth the risk to alienate some people, if they could reach their core buyers." (Watch TIME's video "Beer Pong Strikes Back...
...think kindness might sometimes hinder the pursuit of success or achievement? I don't think there is an incompatibility between kindness and leading a life that gives you satisfaction and pleasure. The core argument of the book, in a sense, is that one almost requires the other. Kindness is a huge source of pleasure for people. There's nothing wrong with that. It doesn't make it a selfish emotion...
...strongly reaffirmed America's commitment to seek a world in which no nations hold nuclear weapons. And any nation - including Iran - should have the right to access peaceful nuclear power if it complies with its responsibilities under the nuclear Non-Proliferation Treaty. That commitment is at the core of the Treaty, and it must be kept for all who fully abide by it. And I am hopeful that all countries in the region can share in this goal...
...develop more offerings. “We can’t have anything new unless colleagues send us forward something new,” says Gen Ed committee member Julie Buckler, who is also a Slavic literature professor. Many more professors have sent in course proposals for existing Core courses than for new Gen Ed classes, according to Buckler. But Gen Ed committee members say that they determined early on not to provide monetary incentives or teaching relief to encourage professors to develop new Gen Ed courses. Buckler says that providing monetary incentives would open a “Pandora?...
...three buckets” and the need to set priorities in everything we do. In the first and smallest bucket go our highest priorities, those things so important we might need to increase spending on them. In the second medium-sized bucket go things central to the core mission of FAS that cannot be reduced. In the third and largest bucket is everything else, and much of it will have...