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...years ago, synthetic leather seemed likely to appear in business histories only as an example of a rare product-development blunder by Du Pont. Corfam, its much touted leather lookalike, brought out in 1964, was expected to do for shoes what nylon had done for stockings. But demand never rose as much as Du Pont had hoped, partly because consumers complained that Corfam shoes pinched and roasted their feet. By 1971 Du Pont admitted defeat and wrote off the effort as a $100 million bust. Now it appears that Du Pont's real mistake was giving up too soon...

Author: /time Magazine | Title: MARKETING: Synthetic Rebirth | 9/24/1973 | See Source »

...Corfam's trade name now belongs to George Newman & Co., of Boston (estimated 1972 sales: $12 million), a wholesaler of the product in the Du Pont days, which bought a license to use the name and unsold inventory for $6,000,000. President George Newman, 33, reports that he has sold most of the huge stock of Corfam "poromeric" (from porous) leather that he bought from Du Pont and began producing NewmanCorfam in his firm's own factory last January. Though Newman has experienced some technical problems, the young Corfam owner claims that he expects to sell...

Author: /time Magazine | Title: MARKETING: Synthetic Rebirth | 9/24/1973 | See Source »

...Corfam the only supposedly defunct leather substitute to be resurrected. Production rights to Jentra, a former Corfam rival that was developed by Tenneco and then shelved, have recently been sold to a U.S.-Japanese combine, which is manufacturing it in Moonachie, N.J. Clarino, exported by Japan's Marubeni Corp., the world's largest manufacturer of poromerics, fizzled under the sponsorship of an American distributor in the '60s, but is now being successfully marketed in the U.S. by a Marubeni subsidiary...

Author: /time Magazine | Title: MARKETING: Synthetic Rebirth | 9/24/1973 | See Source »

Makers claim that they have increased the comfort of the new poromerics by doing without the fabric interlayers used to back the first generation of artificial leathers. Those interlayers made the material thick and stiff. Consumers shod in Du Font's product inspired the wisecrack, "Corfam shoes always look brand new; they always feel brand...

Author: /time Magazine | Title: MARKETING: Synthetic Rebirth | 9/24/1973 | See Source »

...Pont officials profess to be undisturbed by the success of their castoff, claiming they did well to dump an expensive failure. Of course, they might feel otherwise if the Corfam shoe were still on their foot...

Author: /time Magazine | Title: MARKETING: Synthetic Rebirth | 9/24/1973 | See Source »

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