Word: corfam
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...Pont earned $325 million last year on sales of $2.6 billion. Most important, Du Pont is so busy challenging the market with new products and ideas that the upward trend is almost certain to continue. Recently the company has: - > Invaded the $5 billion-a-year footwear business with Corfam, a leather substitute that looks, feels and "breathes" like leather and could cut into the natural leather market the way nylon slashed into silk...
Shoes for Orphans. Copeland has even higher hopes for Corfam. The product of 30 years of research and $30 million, it is different from any previous synthetic-the first leather substitute that is truly waterproof, shape-retaining, scuff-resistant, porous and long-lasting. Since leather is a remarkably complex material much like human skin, creating the substitute has taken longer and cost more than Du Pont expected when it set out on its search. Corfam is a complicated combination of several synthetics with seemingly opposite properties: tight on the outside, loose on the inside and porous throughout...
...years amid warlike secrecy. In 1955 the fabrics and finishes department devised a mixture of tough polyurethane and resilient polyester fibers that most suitably duplicated leather's qualities. Du Pont's top-strategy Executive Committee gave the go-ahead for what was to be named Corfam...
...Most of Du Pont's current products are things that never existed on land or sea until Du Pont research discovered or developed them: cellophane, nylon, Lucite and neoprene, tetraethyl (antiknock) lead for gasoline, Dacron and plastics. The latest product (not mentioned in the book) is known as Corfam, a scuff-resistant, water-repellent synthetic leather (TIME, April 3) that may in time revolutionize the shoe industry...
Aardvark to Zebra. The shoe, in fact, seems to be only the beginning of the possibilities for Corfam, which can be made in any thickness or consistency. Some stores are already selling women's handbags made of Corfam, and Corfam briefcases and luggage are being tested. Du Pont is working to put it into industrial gaskets and belting, and one sporting goods manufacturer is already making baseballs, basketballs and golf-club handles of Corfam. Corfam can also be fashioned into washable jackets, dresses, draperies, wall covers -and can be made to look like any kind of skin from aardvark...