Word: coring
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...campaign. The fact is that he is Black, and this puts him in another category than the rest of the other candidates. Running from that fact can only make him look like he is running away from his roots, and this would outrage the Black community - his core supporters...
Shampoo may be too retro for most millennials, but they maintain a healthy obsession with hair care, spending more than twice what core luxury boomers do on the category. And when purchasing beauty products, core millennials are more likely to track high-fashion trends and cutting-edge brands...
...Core luxury millennials are more likely than their boomer counterparts to associate tech products with luxury. Boomers tend to associate travel, real estate and spa experiences with luxury...
These are the brands that have the highest recognition factor among core luxury millennials and boomers. On average, millennials are less aware of most luxury brands, but they're highly aware of brands that target them specifically. Although brands like Diesel, Marc Jacobs, Juicy Couture and True Religion don't make the Top 10 list below, they score much higher with millennials on awareness...
...Core luxury millennials are less likely than their boomer counterparts to own most of the brands they were asked about, but their interest in owning specific luxury brands is on a par with or higher than that of boomers...