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What They Purchased in the Past Six Months Despite their lower income, core luxury millennials have purchased more luxury items in the recent past than their older counterparts. Sunglasses, wallets and small leather goods are much more likely to have been purchased by millennials than boomers...
...Information is just a click away.) This survey looks at older millennials?ages 18 to 27?as well as affluent boomers. Statistical analysis of millennials' and boomers' survey data identified four different segments within each generation, including two with consumers who are very interested in the luxury category: the core luxury millennials and the core luxury boomers. The data below focus on these two segments...
Their income is lower than that of most boomers, yet core luxury millennials are much more psychologically engaged in luxury than their parents' generation. They not only have a more positive attitude toward high-end services and products but are also more interested in owning them?including cars, accessories and home-entertainment units. Percentages below represent those millennials who agree with the following statements...
Both millennials and boomers are most likely to be from the South. But within the younger generation, core luxury millennials are disproportionately concentrated in the Northeast (25%, vs. 19% for all millennials...
First, her argument that Harvard would do well to accept mediocrity in athletics is ridiculous. Harvard’s core creed is really to strive for excellence in everything it does; it only admits the best, brightest, and most talented students in the world. I don’t see why athletics should be an exception here. Through its history, Harvard has traditionally been an athletic power in certain sports, such as hockey, squash, and rowing, and its academic reputation has certainly not suffered because of this. Take a school like Stanford, which is widely renowned for being a powerhouse...