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...working at a Silicon Valley solar power start-up than saving the whales. Climate change poses a fundamentally different problem, on a far vaster scale, then the local air pollution or wildlife conservation issues that environmentalists have faced before, and it demands a different kind of solution. At the core of that problem is energy, which touches every aspect of modern life, and while the old green virtues of conservation, of simple living, must play a part in our response, the key will be technology. We must invent, develop and implement - on a global scale - low-carbon means of using...

Author: /time Magazine | Title: Environmentalism 2.0 | 3/14/2008 | See Source »

Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who researches consumer interest in green, thinks Clorox's pursuing its core customer base--rather than trying to convert loyalists of other natural brands--is the smarter strategy. "Consumers come in different shades of green," she says. "Some are dark green, as in almost obsessive. But it's more typical for consumers to be light green, when the price they pay does not involve too much inconvenience or too much money." And that's exactly the way Clorox is shading...

Author: /time Magazine | Title: Clean Goes Green | 3/13/2008 | See Source »

...gets very emotional." Hasegawa points to conflict between the engineering and design teams but says, "Compared to a normal project, we were more strongly conscious of being members of a team," and adds that building the GT-R was their shared goal. Mizuno reduced that task to its four core elements: engine, transmission, suspension and body design. Nissan hopes to use the same structure for the design of its Z and Cube models...

Author: /time Magazine | Title: Revving Up Nissan | 3/13/2008 | See Source »

...while wearing hoop earrings, and rolling on club drugs in—where else?—da club. Kravitz’s collective exploits work towards director Phillip Andelman’s mission to delineate the parallel between drug abuse and bad relationships that is at the very core of the lyrics for “I Know.” It’s a parent’s worst nightmare—although Kravitz’s parents (Lisa Bonet and Lenny) may not necessarily be shocked. What’s shocking is the extent to which...

Author: By Ruben L. Davis, CRIMSON STAFF WRITER | Title: Jay-Z ft. Pharell Williams | 3/13/2008 | See Source »

...dealers, while a click of the mouse brings up the lot size for every property in the city, including the building permit number and zoning history. Homeowners can use the facility to find out specific information about their garbage collection schedule, while the city's 150-year-old downtown core is rendered in 3D and dotted with 360-degree panoramas...

Author: /time Magazine | Title: How Google Earth Ate Our Town | 3/10/2008 | See Source »

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