Word: corn
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Dates: during 1950-1959
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Syrup & Clydesdales. Six months a year, Busch throws open his estate to touring groups of children and adults (32,000 last year), shows them his treasures, dispenses free soda pop, cookies and ice cream smothered in Anheuser-Busch corn syrup. Anheuser-Busch also spends $550,000 annually breeding Clydesdale draft horses; Gus Busch sends them around the U.S. hitched to red Budweiser wagons, promoting beer in dry farm areas where Prohibition sentiment is still strong. His latest plan: to cross tiny Sicilian donkeys with even tinier Shetland ponies, thus develop the world's smallest mules to plug...
...during Prohibition) brew a batch of beer. But its uniform mass production is a highly technical manufacturing process. At Anheuser-Busch, the brewmasters claim that Budweiser and its higher-priced companion beer Michelob (sold only on draught) have only the finest ingredients, e.g., imported hops, rice instead of oily corn grits, and two-row "Hannchen" barley, whose two rows of kernels in the head are bigger, more even, and contain more starch and less moisture than the more prevalent six-row barley kernels...
While Gussie scrubbed vats, his father tried to hold the company together and fought for survival and repeal. Anheuser-Busch turned from beer to a variety of other products: yeast, refrigeration cabinets, bus and truck bodies, corn and malt syrup, and a variety of soft drinks, including a chocolate soft drink named Carcho. The losses were staggering. Nevertheless, the company stayed in business. Young Gussie used the time to climb through the ranks. By 1924 he was brewery superintendent; in 1926 he was named general manager and sixth vice president; eight years later, when Prohibition was finally repealed...
...With bigger crops from his machines and a good income, he can afford to pay high land prices to buy more acres, make more money, and thus buy still more land. Ten years ago Willard Wedberg of Fremont Neb. had two hired hands to help work 320 acres of corn land! Last year, with bigger and better cultivators and tractors he farmed 520 acres with only one part-time helper...
...hero-worship might have over blown a less elastic man than Golfer Fleck. But the operator and pro of Davenport's two municipal golf courses, as unpretentious as an ear of Iowa corn, has seen too much adversity in golf to let one victory, even though golf's greatest, pop his sides. After years of luckless touring on the winter circuit (in 1953 he won a total of $13-75), how did Jack Fleck win the big one in San Francisco? The trick-turner was the change in his putting. Although he once offered...