Word: corn
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Dates: during 1960-1969
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...activities. Minneapolis-Honeywell Regulator Co., which now ranges far from Minneapolis and sells computers and space capsule instrumentation as well as regulators, will be streamlined this month into Honeywell Inc. Because it is diversifying into plastics, Dayton Rubber Co. has become simply Dayco. Philadelphia's Girard Trust Corn Exchange Bank, which now has little to do with corn, has simplified its name to Girard Trust Co. Many boards of directors are persuaded to drop regional or national names as their firms' international business increases; the Texas Co. adopted the name of the gas it markets, becoming just plain...
...Ervin, who is ready with a waist-high pile of books on constitutional law and a heap of stories about Uncle Ephraim and Job Hicks; and Louisiana's Russell Long, whose father Huey once rambled on for 151 hours about the delights of potlikker and corn pones, finally gave up only because his colleagues denied him a "gentleman's quorum" so he could seek out a men's room...
...Tucson House shopper simply summons Gorman by telephone, then switches her set to Channel 2. Is the lettuce crisp? The corn ripe? She can inspect each item as closely as could be without actual melon tunking or peach squeezing. Gorman rings up the order under her watchful eye, then hangs up the phone. The groceries are delivered within minutes. The lady need never get dressed. Gorman cannot inspect...
Yogi & Huck. A big bite of these profits came from such Kellogg basics as corn flakes, which Founder Will Kellogg began to market in 1906 as a health food, and Rice Krispies, whose snap, crackle, pop is part of American folklore. To keep crackling, Kellogg's puts its faith in new products, has introduced ten new cereals in the last 13 years. The latest is a circular, multicolored, fruit-flavored oat cereal called Froot Loops, which Kellogg's is pushing as suitable-or possibly sootable-for all the family from 5 to 95. Just as pre-sugared cereals...
...synonymous. The company preaches nutrition and flavor with countless advertise ments, 15 television shows (including the top-ranked Beverly Hillbillies) and afternoon cartoon shows on 180 local stations that feature such fetching salesmen as Yogi Bear, Woody Woodpecker and Huckleberry Hound. All this has helped put four Kellogg cereals-Corn Flakes, Rice Krispies, Special K and Sugar Frosted Flakes-among the industry's top seven sellers...