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...Oldest One. Like its sponsors, Geritol ("Tired blood") and Serutan ("For regularity after 35"), the Amateur Hour is part of broadcasting's Medicare generation. The oldest show on the air, it has been producing the tall corn since 1934, before most Americans now living were born. The late Major Bowes launched it on radio, and his top aide, Ted Mack, brought it to television in 1948. It is still the top-rated show in its time slot (5:30 p.m., E.D.T.), pulling 12,700,000 viewers a week. Last week, in a Methuselan milestone, its "wheel of fortune" went...

Author: /time Magazine | Title: Television: For Whom the Gong Tolls | 8/5/1966 | See Source »

...profits, to be sure, are marginal. But the new editor hopes they will grow along with circulation: "It could be 10,000-there are 10,000 families in the county." To supplement his income, he works the farm by himself, has already made $700 on such crops as corn and tobacco, and expects the figure to climb soon to $2,500 a year...

Author: /time Magazine | Title: Newspapers: Home in the Country | 7/29/1966 | See Source »

...until World War II cut off normal U.S. imports of fats and oil. From a crop of 193 million bu. in 1945, output rose to 843.7 million bu., worth nearly $2.5 billion last fall. Soybeans are the U.S.'s most valuable agricultural export, ranking ahead of wheat and corn...

Author: /time Magazine | Title: Commodities: Commotion in the Bean Pit | 7/8/1966 | See Source »

Every morning he wrote into it the orders of the day: where to go, whom to see, how to act, what to wear, eat, read, buy, say and even feel. "One should not have more corn growing than one can get in," he reminded himself. "I should live no more than I can record and leave nothing of myself hidden." A confessional impulse of such intensity was something new in English writing. "Boswell scanned the swarming variety in his own nature," says Pottle, "with the pleased detachment of a naturalist watching a sectioned anthill." But he also scanned life with...

Author: /time Magazine | Title: Books: Portrait of a Genius | 7/1/1966 | See Source »

Seed & Pesticides. From Manila to Maracaibo, Western capital and technology are at work today producing fertilizer, farm machinery, seed and pesticides-and teaching peasant farmers how to use them. They are also marketing new foods. In Colombia. Quaker Oats is promoting a powdered cereal that contains cottonseed flour, corn meal, sorghum and yeast to add body-strengthening vitamins and protein to diets in which their lack dwarfs and weakens millions of children each year. Minneapolis-based Archer-Daniels-Midland is shipping a protein-enriched powdered-soybean beverage to countries as far off as Korea. Corn Products Co. is working...

Author: /time Magazine | Title: Food: An All Consuming Opportunity | 7/1/1966 | See Source »

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