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When it comes to branding, companies are drawn not only to green but to "green." Organic beauty products like Dr. Hauschka's count among their fans Brad Pitt and Julia Roberts. The organic-food craze has even penetrated the junk-food market with products like Tostitos Organic Blue Corn Tortilla Chips...

Author: /time Magazine | Title: It's So Easy Being Green | 8/28/2003 | See Source »

...Ginger Ale. "When you grow up, your tastes change," he says. "You want drinks that are less sweet and more flavorful." And he's not the only soft-drink entrepreneur chasing this market. Tommy's Naked Sodas are all-natural beverages made with cane sugar (as opposed to the corn syrup that has sweetened sodas since the late 1970s). Tommy's orange actually tastes like an orange, and his lemon-lime is crisp and tart, not sugary. Fizzy Lizzy is a line of natural beverages made using only fruit juices and seltzer. Steap Green Tea Sodas is the first brand...

Author: /time Magazine | Title: Soft Drinks For The Rest Of Us | 8/18/2003 | See Source »

Battle Creek is the cereal capital of the world, headquarters to both Kellogg’s (once called the “Battle Creek Toasted Corn Flake Co.”) and Post—a fact I point out soon after meeting new acquaintances...

Author: By Margaret M. Rossman, | Title: Cereal (City) Cravings | 7/25/2003 | See Source »

TRANS FAT: 0.5 gram SATURATED FAT: 0 g Orville Redenbacher's Popping Corn--Butter Light...

Author: /time Magazine | Title: Fessing Up to Fats | 7/21/2003 | See Source »

...partially dismantled a McDonald's restaurant in 1999, Bov? was spirited to jail by helicopter following a dawn raid on his farm by 80 antiriot cops. Bov?'s conviction stems from protests denouncing the dangers of genetically modified crops, during which he demolished experimental plots of rice and corn...

Author: /time Magazine | Title: Milestones | 6/30/2003 | See Source »

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