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Syrup & Clydesdales. Six months a year, Busch throws open his estate to touring groups of children and adults (32,000 last year), shows them his treasures, dispenses free soda pop, cookies and ice cream smothered in Anheuser-Busch corn syrup. Anheuser-Busch also spends $550,000 annually breeding Clydesdale draft horses; Gus Busch sends them around the U.S. hitched to red Budweiser wagons, promoting beer in dry farm areas where Prohibition sentiment is still strong. His latest plan: to cross tiny Sicilian donkeys with even tinier Shetland ponies, thus develop the world's smallest mules to plug...

Author: /time Magazine | Title: CORPORATIONS: The Baron of Beer | 7/11/1955 | See Source »

...state and county fairs years ago, the crowning events for U.S. farmers were such contests as corn picking and husking and a tug of war between horses. A fast-working champion could harvest corn at the rate of 100 bu. a day. But today's farmer has little interest in such events; with a mechanical corn picker, he thinks nothing of picking and husking 1,500 bu of corn a day. For machine-age farmers a big event at fairs is the tractor rodeo," in which farmers compete at starting tractors attaching implements, plowing the straightest, fastest furrows. Merely...

Author: /time Magazine | Title: Business: AUTOMATION ON THE FARM | 7/4/1955 | See Source »

...story is the same in all farm counties. Since 1940 the number of tractors on U.S. farms has tripled to 4,500000. Combines jumped 400%, to 950,000; corn pickers 500% to 640,000; forage harvesters 100% to 170,000; hay balers 100% to 393,000. For expanding dairy farmers, milking machines shot up from 212,000 to close to 800,000. All told, U.S. farmers, who had $3.2 billion invested in machines in 1940, have poured $18.7 billion into their barnyard automation, are adding millions more each month. As a result, each farmer grows enough to feed himself...

Author: /time Magazine | Title: Business: AUTOMATION ON THE FARM | 7/4/1955 | See Source »

...With bigger crops from his machines and a good income, he can afford to pay high land prices to buy more acres, make more money, and thus buy still more land. Ten years ago Willard Wedberg of Fremont Neb. had two hired hands to help work 320 acres of corn land! Last year, with bigger and better cultivators and tractors he farmed 520 acres with only one part-time helper...

Author: /time Magazine | Title: Business: AUTOMATION ON THE FARM | 7/4/1955 | See Source »

...hero-worship might have over blown a less elastic man than Golfer Fleck. But the operator and pro of Davenport's two municipal golf courses, as unpretentious as an ear of Iowa corn, has seen too much adversity in golf to let one victory, even though golf's greatest, pop his sides. After years of luckless touring on the winter circuit (in 1953 he won a total of $13-75), how did Jack Fleck win the big one in San Francisco? The trick-turner was the change in his putting. Although he once offered...

Author: /time Magazine | Title: Sport: Happiest Man Alive | 7/4/1955 | See Source »

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