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...raised cane in an attempt to boost Government price supports for sugar, now 13.5? per Ib., to 17?. They are opposed by the Carter Administration, which insists that a price floor higher than 14.4? per Ib. would be inflationary. Last week the battle turned ugly when makers of corn fructose (a sugar substitute) accused the Administration of withholding documents needed to prove their charge that Carter's 1977 sugar policy was illegal...

Author: /time Magazine | Title: Nation: Bittersweet Battle | 7/3/1978 | See Source »

Amid the soybean and corn fields of Minnesota, an intellectual businessman (magna cum laude, Amherst '51) is pondering how the U.S. can do well by doing good with its agricultural technology. Thomas Wyman is the 6-ft. 3-in. president of Green Giant Co., and since he took over in 1975, he has aimed at revitalizing that famous but slow growing processor of vegetables; this year its sales will approach $500 million. An outspoken executive, he often rebukes business for high-polluting plants, unsafe products, underfunded pensions, and overseas bribes. Despite such visible failings, he argues, there...

Author: /time Magazine | Title: Executive View by Marshall Loeb: Thought for Food | 6/26/1978 | See Source »

More modest joint ventures are already blooming in developed countries. For example, Europeans raise corn, but only as feed for livestock. Wyman's market researchers tested sweet corn on Europeans-and discovered that they love it every bit as much as people in Peoria do. So Green Giant joined with a cooperative of 7,000 farmers in the South of France to raise and process the stuff. This year the combine will sell almost 1 million cases of Géant Vert corn throughout Europe...

Author: /time Magazine | Title: Executive View by Marshall Loeb: Thought for Food | 6/26/1978 | See Source »

Sure, growing and selling in Europe is considerably easier than in the Third World. But there are those who say that if an American company can induce farmers in France to grow Yankee corn, it can jolly well do anything...

Author: /time Magazine | Title: Executive View by Marshall Loeb: Thought for Food | 6/26/1978 | See Source »

...Israelis living in Tel Aviv twelve miles away. By settling this region, he insists, Israelis are preventing the enemy guns from returning to that hillock. Giora Reuveny, 30, is a member of Tomer, a budding Jewish settlement in the sunny Jordan Valley; proudly surveying his six acres of corn, tomatoes and eggplants, he admits to the appeal of the good life at Tomer. Ruth Berchlingue, 46, a French-born Jew, came to Kiryat Arba for religious reasons, and cites Genesis 23:9 as proof that Abraham bought the land she is living...

Author: /time Magazine | Title: MIDDLE EAST: West Bank: The Cruelest Conflict | 6/19/1978 | See Source »

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