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...report estimates that corn production will hit 6 billion bushels, up 10% from last year, soybean crops will yield 1.55 billion bushels, up 20%, and wheat will come in at 1.7 billion bushels...

Author: /time Magazine | Title: AGRICULTURE: Harvest of Worry | 5/28/1973 | See Source »

...incessant rain. Record floods turned vast stretches of rich loam into great bogs of mud, delaying or barring altogether the planting of spring crops. The weather has at last turned bright, and farmers are racing to make up for lost time. But opinions now differ as to whether enough corn and other crops will be produced this year to boost supplies and hold down soaring food prices...

Author: /time Magazine | Title: AGRICULTURE: Harvest of Worry | 5/28/1973 | See Source »

More people were persuaded to buy the mythical Pro Gro plant fertilizer when the commercial stressed that it contained protein-though protein is of absolutely no help to plants. A bunion remedy, D-Corn, drew more buyer interest when it was touted as having four times as much methylglyoxal as its competition; yet no evidence was offered to support the notion that increasing the amount of methylglyoxal might be in the least beneficial. When Lite Bite Peaches were outweighed on a scale by a rival brand, the consumer panel got the deliberately misleading-but overwhelmingly persuasive-impression that Lite Bite...

Author: /time Magazine | Title: ADVERTISING: Truth Doesn't Sell | 5/14/1973 | See Source »

...cattle." In order to cut costs, Stratford grows its own feeds, which are fertilized by manure from its own cattle. A division of the company enriches waste rice hulls with nitrogen for feed. To speed up digestion of grain in a cow's four stomach cavities, Stratford converts corn and milo into flakes. All these cost-shaving techniques mean that Stratford can fatten cattle at 30 to 40 per pound below the national average. The chicken branch, centered near Tenaha, Texas, and the floriculture operation, in Apopka, Fla., produce along comparably canny lines...

Author: /time Magazine | Title: AGRICULTURE: Everything But the Cluck | 5/7/1973 | See Source »

...flew most of his government aides-and a good part of the Saigon diplomatic corps-down to Can Tho, a city deep in the Mekong Delta, for what he called a "farmer's day" outing that was as heavy on bands, pretty girls, prize pigs and political corn as an Iowa state fair. When a 40-man bicycle race was about to start, Thieu expropriated one bike to take a turn through the crowd. "He leads a merry pace," Foreign Minister Tran Van Lam explained to his guests...

Author: /time Magazine | Title: The World: The New Thieu | 4/9/1973 | See Source »

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