Word: corns
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Dates: during 1980-1989
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When familiar kiddie cereals, such as Cap'n Crunch, Franken-Berry and Count Chocula, are joined on supermarket shelves by Most, Smart Start and Corn Bran, it signals a shift in American breakfast habits. And in the fickle but fruitful cereal industry ($2.3 billion in sales this year) breakfast-food makers are scrambling to keep pace...
...biggest increase in morning munching since 1972 is in the 19-to-49 age group. Those 50 and over have also increased their consumption. Says Arnold Langbo, president of the food products division of Kellogg, the industry leader: "Prior to the 1950s it was all family cereals like Corn Flakes. Then came the presweetened cereals like Sugar Smacks, and now we are aiming at a more mature market." Nine new cereals-mostly high in fiber and relatively low in fat and calories-aimed primarily at consenting adults are now being launched...
...rouged cheeks and an anthropophagous smile; she is Sara Stimson, a cute, brown-haired, solemn-funny child. She is seven years old, and she does just fine. She and Matthau play a nice scene in his room, when she says she is hungry and he gives her some dry corn flakes in a bowl. Crunch, crunch, crunch...
...Goddam noise," says Sorrowful, and grudgingly gives her some milk. This is not really believable; nobody is that stingy, and nobody is slob enough to get corn flakes out of the box, as Matthau does, by sticking his paw in and grabbing a handful. It's just an actor doing a bit, and we are perfectly willing to watch...
There is no doubt that the Knesses make a better mousetrap. But ask a gathering of Knesses what makes it better, and you'll mostly get head scratching. Corn-belt born and bred, they are not given to long explanations. Eventually a young nephew says, "There's one unique thing that makes it special, and it would take an outsider years to figure out." Though no one is certain if a trade secret is involved, they decide not to discuss it further. Instead, a concise summary is offered: "There's mechanics there, good practical mechanics. But there...