Word: corns
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Dates: during 2000-2009
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...scene: a birthday party. Two mothers converse as one pours a cup full of red liquid. The other, skeptical because she knows the drink in question contains high-fructose corn syrup, remarks: “Wow, you don’t care what the kids eat, huh?” Mom One responds with a blasé chuckle, noting that “it’s made from corn, it’s natural, and, like sugar, it’s fine in moderation.” Clearly embarrassed and relieved, Mom Two smiles… and takes...
This commercial, and others like it, claims to provide “the facts” about America’s ubiquitous sweetener. Who’s behind them? The American Medical Association? An unbiased public health organization? The United States government? Not even close: the Corn Refiners Association...
Clearly, the industry is terrified. As more and more Americans join health-food aficionados in regarding high fructose corn syrup as basically poison and more and more consumers choose products that don’t contain it, the CRA faces a crisis in the making. It desperately needs to draw a line between high-fructose corn syrup and junk food in the American mind. And so began an 18-month campaign in late June 2008 to promote the substance. The CRA’s website, sweetsurprise.com, includes quotes from “experts” to assure consumers of high...
...that the sweetener is no more harmful than other, similar substances—certainly seems surprising. Since results from the scientific community vary (despite the CRA’s attempts to convince us otherwise), there’s definite reason for pause. But arguments over high-fructose corn syrup’s intrinsic dangers actually overlook the crux of the issue. Ultimately, it’s our unwitting over-consumption of the substance and the environmental impacts of this consumption that prove most troubling...
...understanding our lack of moderation lies buried in the CRA’s very own website, which states that, “High fructose corn syrup often plays a key role in the integrity of food and beverage products that has little to do with sweetening.” In other words, Americans consume a huge amount of the substance without knowing it. Even if high-fructose corn syrup doesn’t contribute more to obesity than other types of “caloric sweeteners,” everyone agrees that eating endless quantities of sugar and caloric sugar...