Word: corona
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...part because "there was a substantial increase in outright sales of data-processing equipment." (By contrast, MINNEAPOLIS-HONEYWELL, which rents most of its computers instead of selling them, and thus must wait longer to earn back its heavy development costs, reported earnings off 5% to $25 million.) SMITH-CORONA MARCHANT managed to buck a slow market for its typewriters by swinging into production of small computers and by automating its assembly lines; the company boosted profits to $1,600,000 in the last half of 1961, up 147% from the same period in 1960. Automation actually made jobs at Smith...
...hosed down or herded into a soaking pen, and washing consumes about 30 gal. of water per cow. The Cowash, which uses about 3 gal. per cow, operates pretty much like an automatic automobile washer, with the cow tripping the switches as she moves along the track. Says Corona, Calif.'s Milk Mogul Tony Cardoza: "The cows are much more relaxed now." CJ Automatic foreign-currency exchange machine, installed at Sabena airlines' passenger lounge at New York's Idlewild Airport, which trades currencies from France, England, Belgium, West Germany and Italy for a U.S. $5 bill. Manufactured...
...Much of the success is owed to a small new electric typewriter, the 200, which is priced low enough ($225) to compete with standard manual machines. The new machine has spurred a 300% increase in Smith-Corona electric typewriter sales and is one reason why electric typewriters have recently for the first time outsold standard manual machines in the U.S. market...
...Smith-Corona's turn-around year of 1956 got under way when the University of Pittsburgh's Chancellor Edward H. Litchfield joined the board, and Smith-Corona acquired the Kleinschmidt Laboratories, a small, hustling outfit specializing in communications systems and related research. Bud Mead, who was executive vice president of Kleinschmidt, became vice president for operations for Smith-Corona and began to shake up the company. He mechanized assembly lines, closed antiquated production facilities, and built a new $2,000,000 factory in South Cortland, N.Y. Mead estimates that the company's typewriter-production capacity...
Rising Profits. A merger in 1958 with the Marchant Co., a maker of calculators and adding machines, helped Mead fill out a compact line of office equipment and brought a change in the corporate name to Smith-Corona Marchant. Out came a stream of new products. Among them: a new line of small calculators, and two compact, electronic business machines-the Typetronic 2215 and 6615-which are basically educated typewriters. Linked to either a punch taper or a computer, they can do such tasks as filling out orders and calculating accounts. Smith-Corona also will have on the market within...