Word: coronas
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Dates: during 1960-1969
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...outsiders, the venerable typewriter-making firm of Smith-Corona, with steady sales and respectable earnings, appeared to be doing quite well during the mid-50s. Insiders knew better. Other typewriter makers were diversifying into the promising fields of business machines and computers while Smith-Corona lagged behind. Its dominance of the portable market was being challenged by low-priced and well-designed foreign machines...
...Much of the success is owed to a small new electric typewriter, the 200, which is priced low enough ($225) to compete with standard manual machines. The new machine has spurred a 300% increase in Smith-Corona electric typewriter sales and is one reason why electric typewriters have recently for the first time outsold standard manual machines in the U.S. market...
...Smith-Corona's turn-around year of 1956 got under way when the University of Pittsburgh's Chancellor Edward H. Litchfield joined the board, and Smith-Corona acquired the Kleinschmidt Laboratories, a small, hustling outfit specializing in communications systems and related research. Bud Mead, who was executive vice president of Kleinschmidt, became vice president for operations for Smith-Corona and began to shake up the company. He mechanized assembly lines, closed antiquated production facilities, and built a new $2,000,000 factory in South Cortland, N.Y. Mead estimates that the company's typewriter-production capacity...
Rising Profits. A merger in 1958 with the Marchant Co., a maker of calculators and adding machines, helped Mead fill out a compact line of office equipment and brought a change in the corporate name to Smith-Corona Marchant. Out came a stream of new products. Among them: a new line of small calculators, and two compact, electronic business machines-the Typetronic 2215 and 6615-which are basically educated typewriters. Linked to either a punch taper or a computer, they can do such tasks as filling out orders and calculating accounts. Smith-Corona also will have on the market within...
Primary objective of the expedition was to photograph the solar corona, an envelope of burning gases around the sun. Three cameras, loaded with ultra-sensitive film, determined the structure of the corona and its polarization...