Word: coronas
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Dates: during 2000-2009
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Remember Fahrvergnugen, the German tongue twister that Volkswagen adopted for ad campaigns in the early 1990s to express the thrill of driving its cheap, dependable, even lovable cars? For VW owner Ann Jones of Corona, Calif., the experience has been more like far from groovin'. Jones was lured to the Jetta by its stylish looks, elegant interior and solid road handling, which made it seem worth the $18,900 price. But a few months after bringing her new sedan home in 2000, she returned it to the dealer because of an oil leak...
Remember when Volkswagen was known for making cheap, dependable and, above all, lovable cars? So does Ann Jones, a Jetta owner from Corona, California. Jones was lured to the Jetta (known as the Bora in Europe) by its stylish looks and solid road handling - easily worth the $18,900 sticker price. But a few months after bringing her new sedan home in 2000, she returned it to the dealership because of a fluid leak. Then a door lock broke. Then a spring popped out of the driver's seat. With 80,000 km on it, her Jetta started to feel...
...Noir: Corona...
...claim neighborhood allegiance, it all feels somehow inauthentic. I know it’s over because of the kids without accents and the BMWs on East Sixth St. but was reminded of it when I rode under the interstate at West Fourth and over a broken bottle of Corona Extra, not the first one that I’d seen in the gutters and alleys around the neighborhood...
...have long gotten used to the idea of St. Pauli Girl in Los Angeles and Foster’s in Minneapolis, there is a part of me that would rather fend off flat tires on West Fourth from broken pieces of Boston’s own Sam Adams, not Corona. There is a part of me that still wants to feel something distinctive about the town that I’m walking through. I want to know that it is unique, it is different, and it is not Anytown...