Word: coronet
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Dates: during 1960-1969
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...models than anyone else, it had merely face-lifted, instead of restyling. Its January-July unit sales dropped from 2,829,527 to 2,610,696. This more than offset slight gains by Chrysler (up from 818,977 to 837,391, thanks mostly to its "intermediate"-sized Belvedere and Coronet) and by Ford (up from 1,438,247 to 1,439,620, almost entirely because of the Mustang). Profits were down: G.M. reported its second-quarter figure fell 14.6% to $546 million...
Other than the Mustang, the best performers this year are sporty intermediate-size models and some luxury cars. The fastest risers-Chevelle, Chevy II, Tempest, Riviera, Fairlane, Lincoln, Belvedere, Coronet-were all restyled for '66. The largest numerical declines have been among some of Detroit's big, bread-and-butter cars-the Plymouth Fury, the standard Ford and G.M.'s Chevrolet. All of them had simply been face-lifted for '66, but they will be completely restyled for '67, thus may fare better...
...Coronet...
Plymouth Valiant 200 1,840 $2,226 $ 386 Ford Falcon Futura 1,849 2,237 338 Dodge Coronet 1,902 2,302 400 Plymouth Belvedere I 1,913 2,315 402 Pontiac Tempest 1,926 2,331 405 Chevrolet Biscayne 1,945 2,431 486 Mercury Caliente 2,027 2,453 426 Ford Galaxie 500 2,142 2,677 535 Olds Toronado (V8) 3,694 4,617 923 Lincoln...
...Mustangs and Lincolns to meet demand, but its Comet is a disappointment, and the compact Falcon is 13% behind last year's sales. At Chrysler, the compact Dart and Valiant are down, but the big Chrysler is doing well, the intermediate Plymouth Belvedere is up and the intermediate Coronet has surged 36% for the model year, best gain in the industry. American Motors is beginning to see some sunshine; after slipping for months, sales rose from 18,000 in January to almost 25,000 in February...