Word: coroneted
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...little Coronet had grown, bragged smart Publisher David Smart last year, was simply terrific. From, a prewar circulation of 120,000, his precocious, pocket-sized monthly† had, he said, soared to 4,000,000 a month. That put Coronet among the four biggest magazines...
...Picasso to sell underwear," believes that "to design a liquor ad you should know what it is to feel convivial." The hardest part of his work is to find the symbol which will differentiate one brand of liquor, cosmetics, or fabrics from all the rest. (Examples: Rand's Coronet Brandy waiter, whose head is shaped like a brandy glass, his Stafford Fabrics' patchwork horse...
...mind stepping this way . . . Mrs. Timson?" said the man who opened the door. He escorted her through a series of splendid rooms in which the furniture was embellished with the coronet of English nobility. At last Mrs. Timson came to a bedroom and saw, propped in a superb bed, a woman whose face was known to every reader of high-society news. Soon after, Mrs. Timson left the aristocratic mansion as discreetly as she had come-but with a fee of ?400 nestling in her purse...
Wallace's boldest competitor is David (Esquire) Smart's smart and colorful Coronet. By dropping its cuts of Etruscan vases in favor of homey pictures of kids & pets, it had shot up (said Smart) to 4,000,000 from a puny prewar 120,000. Recently Coronet got into a "saturation race" with the Digest. Both had been selling out regularly. Now armed with more paper, they dumped thousands of extra copies on the market to see what it could stand. Returns jumped heavily, but both hit their biggest circulations in history for that time of year...
...Great Living Americans" is the name on the pigeon-hole into which Coronet Magazine has placed President Conant, who will be profiled in the January issue of the magazine by Lester Velie. Velie reveals that Conant piled up 250,000 miles of travel during...