Word: coronets
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Dates: during 1930-1939
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...Esquire -Coronet...
...Infinite riches in a little room" is a quotation from Christopher Marlowe's The Jew of Malta. Last year a Jew of Chicago named David Smart who had made a killing with a depression-born magazine named Esquire launched a miniature version in the same key named Coronet and used Marlowe's famous line as its slogan. Last week Dave Smart made a little room for the public in the infinite riches of his publishing ventures. Having already sold 75,000 shares of stock publicly, he listed all 500,000 shares of Esquire-Coronet...
According to Esquire-Coronet, Inc.'s prospectus, "The first issue of Coronet appeared on newsstands on October 13, 1936 and more than 250,000 copies of this issue and of each issue thereafter through March 1937 have been sold." Since Coronet carries no advertising, depending solely on its 35? price to carry it, its circulation is not yet audited by the Audit Bureau of Circulations but last week the company claimed 400,000. For the six months ending in March, according to the prospectus, Coronet had a net income of $115,600. Esquire-Coronet, Inc.'s net income...
Despite these nice profits, Esquire-Coronet (a new corporation which consolidated Esquire Inc. and Coronet Inc. in March) has not yet declared a dividend on its 500,000 shares of $1 par stock, of which President David Smart owned outright 181,450 shares, Secretary-Treasurer Alfred Smart 83,125, Vice-President John Smart 12,500, Co-Publisher Weintraub 33,010.* To make way for the first major public financing by a publishing house since the Securities Act of 1933, Dave Smart sold to the underwriters for $13.75 a share 35,000 shares, Alfred Smart 6,000 and others the rest...
...magazines have helped reverse the trend. Last year's two most noteworthy new British magazines were striking imitations of TIME, called Cavalcade and News Review. This month, the British reading and picture-looking public was handed two more copies of recent U. S. magazine hits. One was Coronet-sized, Esquire-angled Lilliput, "The Pocket Magazine for everyone." The other was a frank imitation of the New Yorker christened Night and Day. Both were printed on smooth paper, sold for sixpence (12?). Lilliput contains ten articles (Sam Goldwyn, Upton Sinclair), ten stories (Liam 0'Flaherty, Sacha Guitry), ten cartoons...