Word: coronets
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...October issue: an "exclusive" and interminable study of Monaco's Princess Grace. Was the Journal's editorial lure a mite shopworn? Princess Grace has already been X-rayed to exhaustion by LIFE (1956). Collier's (1957). Look (1956. 1957. 1959. 1961). Redbook (1958). Cosmopolitan (1957, 1958), Coronet (1960) and the Saturday Evening Post (1960). Presumed moral: Never overestimate the power of a woman...
...these days of feature-oriented newspapers and vitamin-supplement television, the magazine industry is deathly sick. Only T.V. Guide and Playboy are thriving; Coronet has just gone the way of Collier's,and the Post is en route to financial ruin...
...circulation), Woman's Home Companion (4,225,000 when it died by the same stroke of the Crowell-Collier ax), Country Gentleman (which perished in 1955 with 2,566,000 circulation). Only last month, Esquire administered the coup de grâce to its sister publication, Coronet, which had a paid circulation of 3,122,628. Some of the newcomers have begun to die off too: The American Gun perished this summer after three issues; Music, planned as a hard-cover bimonthly covering the field from jazz to opera, still lacks financial support, may die before the overture...
...battle lines were drawn when the Journal's parent Curtis Publishing Co. bought part of the defunct Coronet's list of 2,325,903 subscribers. In an apparently pre-emptive move against what the Journal might do with such a list, McCall's fortnight ago, in full-page ads in major newspapers, proclaimed its intention to boost circulation to 8,000,000 by December, making it second only to the Reader's Digest (12,976,581) in the monthly magazine field. To lure advertisers, McCall's said it would charge them on the basis...
Dapper, velvet-eyed Jimmy has a thin mustache, an addiction to black brocade vests, gold signet rings, gold tie clasps with coronet, and he sometimes swaggers about in a blue cape and monocle. He once pursued a U.S. heiress all the way to Ardmore, Okla., assuring her that he was the "Duke of Imperial." Actually, though his two brothers have titles, Jimmy has none. Leaving Oklahoma behind, Jimmy paused long enough to marry Mexican Movie Actress Rosita Arenas, but they are now separated. According to a Madrid newspaper, Jimmy sold all Rosita's jewelry, including her eight-carat engagement...