Word: corp
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Dates: during 1960-1969
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...short-haul jets, Douglas' two-year-old DC-9 has moved into an overwhelming lead: 441 firm orders plus 118 options from 33 airlines. Last week the company turned over the 100th DC-9 from its Long Beach plant to Eastern Air Lines. British Aircraft Corp., which managed to beat U.S. planemakers into the short-haul business, has delivered 85 of its twin-jet BAC One-Elevens, has orders for 67 more (none from U.S. airlines). And competition is growing. Next month The Netherlands expects to start test flights of its 65-passenger Fokker twin...
Apparently unbothered by the Supreme Court's latest merger ruling, last week the board of Cleveland-based Stouffer Foods Corp. approved Litton Industries' buy-out offer of about $100 million. For Litton, which annually sells over a billion dollars' worth of products ranging from ships to space components, the Stouffer acquisition marks a second venture into consumer goods. The first was The Royal McBee typewriter company, which the sprawling West Coast company picked...
...been more startled if the Supreme Court had suddenly decided to allow Wheaties to call itself the "Break fast of Justices." To raise money for the cause of amateur tennis, the staid, 86-year-old United States Lawn Tennis Association signed a promotional deal with Manhattan's Licensing Corp. of America, a six-year-old merchandising whiz-bang best known for following up fads with floods of such items as 007 trench coats and after-shave lotion, Batman T shirts, Batpuppets and Batguns...
...tennis big business" in the manner, if not with the mania, of James Bond and Batman. In return for royalties, manufacturers will be licensed to stick "USLTA" and "Davis Cup Team" endorsements on everything from sweat socks to sunglasses. This newest type of tennis racket was proposed by Licensing Corp. President Allan Stone, 43, who won the skeptical USLTA over by arguing that 1) the U.S. Olympic Committee has endorsed Chap Stick and other items, and 2) the royalties should reach $250,000 within two years. Says USLTA President Robert J. Kelleher: "We never really knew how much our endorsements...
When they combined their small licensing businesses to form Licensing Corp. in 1961, Stone and Emmett already had such names as Superman and Singer Pat Boone. They really hit it big with James Bond. They began to peddle the rights to 007 in 1962, cashed in when Gold finger reached the theaters in 1965, touching off sales of $50 million in 007 products. The Batboom was even richer. Six months after the Batman TV series began last year, sales of Licensing-promoted Batstuff-1,000 items in all -reached $100 million...