Word: corp
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Dates: during 1960-1969
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Originally a Canadian innovation (the Mounties use them to track their man), the machine grips all kinds of snow with a tanklike traction belt of metal cleats. Outboard Marine Corp., maker of Evinrude and Johnson motors, produced two new U.S. models priced at $895, and found it had started something of a fad. The number of snowmobiles sold nationally jumped to 10,300 this year, double last year's sales...
...going up. Manufacturers of videotape recorders reached $40 million in sales last year; the industry now stands on the verge of a vast expansion. Sales are expected to rise to $200 million within five years, and several new companies are entering the field. Last week California's Ampex Corp., which pioneered videotape recordings and still controls about two-thirds of the market, introduced a new simplified recorder that will sell for $3,950, less than half the cost of other models now available...
Such possibilities are spurring the trend to simpler and less expensive recorders. Fairchild Camera & Instrument Corp. is developing a home videotape recorder that it hopes to market for $500. Sony, which already sells expensive recorders to TV stations and airlines, plans to introduce a set in the U.S. this spring that will sell for about $1,000. Both Ampex and RCA are working on home recorders of their...
Youngest V.P. Braniff's board chairman, Dallas Financier Troy Post, had planned his raid well. Even before his Greatamerica Corp. bought control of Braniff last summer and installed him as chairman, he had carefully compared Braniff's record with those of five other airlines of comparable size. His finding: Continental had grown faster than all the others-a remarkable 545% in the last ten years. Further study led him directly to Lawrence, who is largely responsible for Continental's record of quality service, imaginative promotion, low costs, on-time performance and efficient use of jets...
...British government has always kept the TV commercial at arm's length, as if it were a particularly odorous fish. The state-owned British Broadcasting Corp. will have nothing to do with it at all. On Britain's single commercial TV network, the government allows no sponsored programs, confines commercials generally to short intervals between programs and carefully regulates their length and tone. Last week the Labor government took regulation a step farther. As part of the government's vigorous antismoking campaign it ordered a strict ban on all cigarette advertising on the telly, which cigarette companies...