Word: corp
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Dates: during 1960-1969
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...KRAMER The Hertz Corp. New York City...
...Cola constitute Jerry Lewis' diet in The Nutty Professor. Rewarding him roughly at the rate of a dollar a calorie, the two companies have paid $250,000 to plug the movie, including blurbs on 40 million peanut sacks and millions of six-packs of cola. The Ideal Toy Corp. has pledged $3,000,000 in promotion to have its products shown in a forthcoming Lewis film. Debbie Reynolds' dog will soon go dough-eyed over Red Heart Dog Food in My Six Loves. In The Manchurian Candidate, the camera lingers long on the marquee of Jilly...
Splintering Fragments. At California's Aerojet-General Corp., another esoteric operation called ''fissio-chemistry" uses the enormous energy of fissioning uranium to slam molecules together. So far, the most promising product of the process is hydrazine, a derivative of which is used as highenergy, self-igniting fuel in the Air Force's Titan II rockets...
Handsome Courtlandt Gross, 58, chairman of Lockheed Aircraft Corp., is a man of principle, and one of his strongest principles is that every one of his 70,000 workers should feel free to join a union but that none of them should be compelled to do so. Four times in the last decade Lockheed has taken costly strikes rather than bow to the demands of the International Association of Machinists for a "union shop," i.e., compulsory union membership. Last week, still clinging to principle, the nation's largest defense contractor took yet another strike which, for 36 hours, tied...
...lack of capital and know-how, many are doing remarkably well. Chicago's Budget Rent-A-Car, bossed by Jules W. Lederer, 45, husband of Lovelorn Columnist Ann Landers, has opened franchised branches in 50 cities, plans to open 150 more next year. New York's Kinney Corp., which operates parking lots, now also has a fleet of 3,000 rental autos, will expand into Florida this winter. Other discounters are going strong in Los Angeles and Miami...