Word: corpe
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Dates: during 1950-1959
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...inches of water under their keels-into any port along the Great Lakes' 8.300-mile shore line. Cities in the great Midwest of the U.S. will become ocean-going ports. Chicago will be linked to Calcutta, Duluth to Antwerp, Toronto to Brisbane. Detroit's Chrysler Corp. will be able to ship a Plymouth sedan to Oslo for $45 less than the cost of the rail-ocean haul through New York. Wheat will move from Fort William, Ont. to Rotterdam at a saving...
...offering because the underwriters' suggested price was too high. A $20 million issue by Pacific Power & Light Co. was tough to sell even with a yield of 4.35%. Moreover, when two syndicates that had been supporting the AA-rated issues of Illinois Power Co. and Niagara Mohawk Power Corp. withdrew their support, the bonds immediately dropped a point or two, and still had trouble finding buyers. Halsey, Stuart & Co., with a $50 million Consolidated Edison issue, was also in trouble, but it extended its underwriting pact in hopes of getting out of its commitment at a better price...
What Sells? Ronson Corp. hands out about $150,000 worth of lighters and shavers yearly on TV, figures it gets about $600,000 worth of screen time, which it feels ultimately boosts sales just as regular TV commercials do. Longines-Wittnauer believes that awarding its watches on TV greatly enhances their value: "People may not rush right out and buy, but over the year it pays off." RCA Victor, Polaroid Corp. and Ford's Lincoln-Mercury found that traffic jumped appreciably in their showrooms and stores after a single showing on NBC's The Price Is Right...
What Fails? Philco Corp. is snowed under with price queries after a spot on The Price, calls the show "a genuine free commercial." But Philco believes there is almost no value to lesser shows, in which the winner gets a staggering list of prizes, the product itself gets only a quickie mention, and the viewer gets only a flash look. Furthermore, to break onto one of these shows, a company often has to make an under-the-table payoff in cash or merchandise to the show's producer or to a middleman...
...tough-talking, dapper Washington lawyer named Alfons Landa, who admits that his role in more than half a dozen battles has made him "as popular as a skunk." Last week Landa, 60, won his biggest battle by unseating pudgy Leopold Silberstein, 54, from the sick Penn-Texas Corp., taking over as president at $36,000 a year. (Silberstein will collect $40,000 a year for five years as an "adviser.") Landa got into the fight nearly two years ago when Chicago's Fairbanks, Morse decided to back him financially as a counterirritant to Silberstein, who tried unsuccessfully...