Word: corpe
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Dates: during 1950-1959
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Attracting the customer not only involves redesigning and lower prices, but a return to "the lost art of selling," said R. S. Ingersoll, president of Borg-Warner Corp. "In this connection the automobile industry has been the whipping boy of this recession. But the same thing is happening in other industries too. Today, there is a re-emphasis on healthy, hardhitting selling...
...very well, said Cloud Wampler, chairman of the board of Carrier Corp., but industry must not confuse hard selling with overselling. "Did the sale of more than 7,000,000 motorcars in 1955 help or hurt the American economy?" Wampler admitted that his own firm has also been guilty of overselling, said it intends to correct this by doing "a better forecasting job" about its markets and the general state of the economy...
Case's success stems from more than the upturn in farm income. It comes from the razzle-dazzle sales tactics of its President Rojtman, 40. Rojtman, who merged his American Tractor Corp. with Case in January 1957, demonstrated his sales flair last fall with a $1,000,000 circus. He airlifted nearly 4,000 farmers and dealers to Phoenix, Ariz, to unveil the "1960 Case-O-Matic Line," lashed his tractors stern to stern with competitors' models to show how they could outpull them. All told, Rojtman wrote up $164 million in orders, signed up 300 new dealers...
...them away when they need repairs -or a more attractive model hits the market. Sales of low-priced ($15 and under) watches climbed from 6,000,000 five years ago to 8,876,000 last year, now hold 52% of the market. The company leading the march: U.S. Time Corp., whose $6.95 to $17 Timex watches have captured almost 23% of the total market...
...fast as they could, the companies turned out more than 205 million doses of vac cine through 1957. sold 103.5 million doses to the Government for distribution to an eager public. Last week five of the companies -Eli Lilly & Co.. Allied Laboratories Inc.. American Home Products Corp.. Merck & Co.. Inc. and Parke. Davis & Co. -were indicted in a Trenton (N.J.) federal court on antitrust charges that they had criminally conspired to fix prices, submit uniform prices in sales to the Government...