Word: corpe
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...what China may want is locally produced cheese like TV Court?Chinese people starring in the kind of voyeuristic reality-show fare that has made News Corp. the planet's reigning king of schlocky but wildly watchable shows. "We wanted programming like they'd never seen," says Jamie Davis, president of News Corp. China. "We wanted that international format and energy?but you have to go local to succeed...
...delivery vehicle is a new Mandarin-language TV channel called Xing Kong Wei Shi (Starry Sky). Rolled out last year by News Corp.'s Asian subsidiary, Hong Kong-based Star Group Ltd., the new channel has already produced 700 hours of programming based on Western concepts. There's a real-life police show reenacting grisly mainland murders (Wanted! In China), China's first televised male beauty contest (Women in Control), a talk show with a wisecracking host ? la David Letterman (Late Night Talk), and soon there will be Sang Lan, the gymnast who won hearts after a paralyzing fall...
...Elsewhere, such fare has been gold for News Corp. In the U.S., Murdoch's Fox network owns several runaway hits including Joe Millionaire and American Idol. In India, the company's Star Plus is the leading cable channel, thanks largely to the popularity of a Hindi-language version of Who Wants to Be a Millionaire. The success of Star Plus helped the Star Group, which is run by Murdoch's son James and reaches 53 countries, turn its first profitable quarter last year, after losing an estimated $1 billion in its previous 10 years of operation...
...channels in China, got a foothold on the mainland. The relationship got off to a rocky start in 1993, after Murdoch offended authorities by declaring that satellite broadcasting threatens "totalitarian regimes everywhere." Since then, Murdoch has chosen not to irritate the Communist Party. In 1999 he ordered HarperCollins, News Corp.'s publishing arm, to drop a book by former Hong Kong Governor Chris Patten because it was critical of Beijing and, shortly after, dismissed the Dalai Lama as an old monk "shuffling around in Gucci shoes...
...Even so, Murdoch has found the path to China riddled with mines. For a start, regulations bar News Corp. from producing shows itself, so it must partner with locals instead. Making sure that censors are mollified and production values are maintained is an ongoing struggle. For example, Wanted! In China, which News Corp. pitched as "legal education" in order to win approval from the Ministry of Public Security, is made in a police-run production house. The host, a Beijing cop, sounded too Orwellian at first. "We had to explain to him that he should sound caring about the people...