Word: corporon
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...news channel that feeds cable systems nationwide via satellite. A few days later, local station WPIX-TV in New York City started Independent Network News, using a satellite to bounce a daily prime-time national news show to local stations across the country. Says INN News Director John Corporon: "The bird has changed all the rules so that the independents can play in the game." Indeed, industry experts say that CNN and, to a lesser extent, INN, are largely responsible for the unprecedented 4% decline in Big Three news audiences during the past year...
...national and international coverage few local stations could produce themselves, and at a bargain price: it is free. In exchange for the right to sell three minutes of national advertising, INN provides the show on a barter basis to affiliates, which can sell three minutes of local ads. Says Corporon: "Everybody makes money. And a national news show adds to a local station's prestige, so a little station tends to grow...
...affiliates in line have been disappointed to see a handful carrying INN'S news along with the uptown variety. That trend is likely to continue as the profitable little network branches out: next October INN will add a half-hour midday news show. Within a few years, says Corporon, "we could have five or six programs on the air." For the moment, however, INN'S greatest contribution is to knee-high stations like KGSW in Albuquerque, N. Mex. Says General Manager Erick Steffens: "Before, if a Mount St. Helens erupted, or there was an earthquake in Italy...
...begins with a built-in advantage: it can afford to budget some $400,000 a year for TV news coverage. And most of WDSU's 18 reporters have had experience in other kinds of journalism-an unusual state of affairs in any TV news department. News Director John Corporon, 37, who served as U.P.I, bureau chief in New Orleans, has a wire-service fascination with fastbreaking stories plus a balancing lack of hesitance about releasing staffers for months on stories requiring spadework and research...
Cameras with Heat. On spot news stories, few other newsmen in the area move as fast as the reporters from WDSU. When the plane carrying former New Orleans Mayor deLesseps Morrison failed to land on schedule, Corporon wasted not a moment. He chartered a plane, sent out a reporter and cameraman to retrace Morrison's route. WDSU had the only New Orleans reporters at the crash scene and shot the city's only film of the removal of the bodies...
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