Word: corporon
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Dates: during 1980-1989
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...news channel that feeds cable systems nationwide via satellite. A few days later, local station WPIX-TV in New York City started Independent Network News, using a satellite to bounce a daily prime-time national news show to local stations across the country. Says INN News Director John Corporon: "The bird has changed all the rules so that the independents can play in the game." Indeed, industry experts say that CNN and, to a lesser extent, INN, are largely responsible for the unprecedented 4% decline in Big Three news audiences during the past year...
...national and international coverage few local stations could produce themselves, and at a bargain price: it is free. In exchange for the right to sell three minutes of national advertising, INN provides the show on a barter basis to affiliates, which can sell three minutes of local ads. Says Corporon: "Everybody makes money. And a national news show adds to a local station's prestige, so a little station tends to grow...
...affiliates in line have been disappointed to see a handful carrying INN'S news along with the uptown variety. That trend is likely to continue as the profitable little network branches out: next October INN will add a half-hour midday news show. Within a few years, says Corporon, "we could have five or six programs on the air." For the moment, however, INN'S greatest contribution is to knee-high stations like KGSW in Albuquerque, N. Mex. Says General Manager Erick Steffens: "Before, if a Mount St. Helens erupted, or there was an earthquake in Italy...
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