Word: corps
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Dates: during 1950-1959
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Ever since plans for the new compact cars got around Detroit, competitors of General Motors Corp. have been kicking at the rear engine G.M. will use in its Corvair. Chrysler Corp. President Lester Lum Colbert announced that Chrysler's small-car offering, the Valiant, would have its engine "up front, where it belongs." Ford Motor Co., whose small Falcon will also have a front engine, launched TV commercials demonstrating that an arrow weighted at the back end will fly erratically and miss the target, but that a "properly weighted" (i.e., heavy at the front) arrow will go straight...
...drum up interest in the new, low-priced Dart series that Dodge will introduce this fall, Chrysler Corp. unveiled an "idea" Dart built by Italy's Ghia, with obvious adaptation of Dodge lines. The crisply styled, U.S.-built, front-engine Dart will bear an overall resemblance to its Italian forerunner but will downplay Ghia's racing-car motif for the sake of greater passenger comfort...
...garages in the commercial districts of Boston or Cambridge, looked very much like the radio-repair shops and jobbers that surrounded them. To finance samples of new products, the founders dug into personal savings or tapped friends. Cash came from such risk-minded organizations as American Research & Development Corp., which sponsored many science companies (High Voltage, Tracerlab), and from individual investor groups such as those of Laurance Rockefeller, who now is sponsoring one of 128's newest, Geophysics Corp. of America. As the prototype models succeeded, the young companies outgrew their quarters and moved "out to the highway...
...grateful directors of the Hupp Corp. last week voted a $110,000 bonus to Board Chairman John O. Ekblom, 64, on top of his $42,000 salary, for the crack job he did in pulling the company out of the red. To the directors' surprise, Ekblom turned down the bonus, saying that his salary "satisfies my needs and my appetite." He suggested that the money be used for incentive bonuses for Hupp's executives, who need it far more. Said Ekblom: "I want to focus some attention on the country's forgotten man-the corporation executive paid...
Rechargeable Batteries. A line of batteries that can be recharged overnight through household electrical outlets will be put on sale this fall by Sonotone Corp. Smaller versions of nickel-cadmium batteries used in missiles and jets, the new batteries come in twelve different sizes for flashlights, portable TV sets and other appliances, have a 15-to 20-year life expectancy. Price: $7.95 for a unit equal to two standard flashlight batteries...