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...another: advertiser. In April, Kingdom Holding Co., the $21 billion investment firm that Alwaleed runs, started advertising itself on CNN and CNBC and in the Wall Street Journal, the Financial Times and other media. The ads highlight Kingdom's stakes in a dozen megafirms, such as Citigroup, PepsiCo, News Corp. and Four Seasons Hotels, and include the tag line "Reaching out through global investments." To some, it sounded as if the U.S.-educated prince was trying to use commercials to prepare the way for an IPO--and perhaps ease terrorism tensions between Saudi Arabia and the U.S. (It wasn...
Sources: UCLA; New York Times; IRS; Opinion Research Corp...
...recent months, newspapers from Belo Corp.'s Dallas Morning News to the Gannett Co.'s Wilmington (Del.) News Journal have rolled out separate, free tabloids to appeal to that missing demographic. Some, like the Washington Post Co.'s Express, appear daily and are newsy, boiled-down versions of the broadsheet. Others are weekly and focus more on entertainment and lifestyle, like Gannett's CiN Weekly in Cincinnati, Ohio, and Knight-Ridder's StreetMiami, produced by the Miami Herald...
...sound a bit Big Mother, but firms say this approach is necessary to constrain runaway medical costs. Surveys show that employees consistently want higher-quality health care, and so far, unions have not objected. To safeguard privacy, assistance is offered under strict guidelines, and compliance is voluntary. Pactiv Corp., the Chicago-based manufacturer of Hefty trash bags, may add some sugar to the medicine by offering chronically ill employees incentives to get well. "What if diabetic patients were to get free health-club benefits if they were willing to see a dietitian to control weight and check for eye problems...
McDonald's Corp. is trying to cut health-care costs for the 13,000 employees it insures. VitalSpring created a database of McDonald's employees, ranking them 0 to 5 on the basis of their health problems, weighting underlying conditions and complications in a formula that calculates future health-care costs. The company's goal is to spot illness early and try to prevent the employee from getting sicker. The strategy involves "disease management," which provides employees with advice on diet and exercise and offers more intensive medical surveillance to arrest disease...