Word: corr
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Dates: during 1980-1989
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When Robert Corr of Chicago began making natural-flavor sodas in 1978, he decided that his family name would have a familiar ring to Windy City buyers. His great-uncle Frank was a mayor of Chicago in the 1930s and founder of a football team called the Corr Flashes. But by putting the trademark Corr's on bottles and cans, the soda maker uncapped the rivalry of another proud name: Coors...