Word: corradina
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Call it advocacy television. MTV Vice-President Linda Corradina does--to a certain extent. MTV reporters are objectively covering the convention's daily events, she says, but the organization has a well-defined purpose...
...goal is just to see how many people we can get out there voting," Corradina says...
This is the first time MTV has undertaken convention coverage, Corradina says. It's also the twentieth anniversary of the amendment lowering the voting age to 18, and Soren believes MTV can make this young crowd care about politics...
...offers "very straightforward answers toobvious question that young people might have,"Corradina says. That differentiates MTV from thebig four network whose, coverage "assumes you'vebeen keeping up," she says...