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...course, with the U.S. population expected to be 25% Hispanic by 2050, hitting the Hispanic sweet spot isn't just politically correct, it's a business necessity. Even as big companies like Hershey's, Citibank and Proctor & Gamble roll out products just for American Hispanics, advertisers already see the next frontier to be Latino-centric mainstream marketing, the same way hip-hop, urban culture has pervaded the general ad market in the past decade. Crest, P&G?s flagship toothpaste, has just named 5-year-old Cuban-born girl Enya Martinez its new ?Crest Kid,? the all-American advertising icon...

Author: /time Magazine | Title: Selling in Spanglish | 3/28/2005 | See Source »

...He’s a kid who truly recognized his shortcomings,” Irving says, “and worked and worked to correct them...

Author: By Rebecca A. Seesel, CRIMSON STAFF WRITER | Title: A Winning Combination | 3/25/2005 | See Source »

...That comment was correct, but Adam had his Cornell jersey on under his shirt there...

Author: By Timothy J. Mcginn, CRIMSON STAFF WRITER | Title: McGINN 'N TONIC: Crimson Hockey's Year in Quotes | 3/25/2005 | See Source »

...That comment was correct,” Welch said, “but Adam had his Cornell jersey on under his shirt there...

Author: By Rebecca A. Seesel, CRIMSON STAFF WRITER | Title: M. Hockey Looks To Bounce Back | 3/25/2005 | See Source »

Casey said he hopes MassCURE will “provide education for legislators,” because he be lives that if legislators are given the correct information, they will support stem cell legislation. Casey also expressed optimism about Travaglini’s bill, saying he and MassCURE are “very hopeful” it will pass...

Author: By Brendan D.B. Hodge, CONTRIBUTING WRITER | Title: Harvard Joins Lobbyists | 3/22/2005 | See Source »

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