Word: correctives
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Dates: during 1960-1969
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...main Soviet objective is to outflank NATO's land-based defenses?a goal that the Russian navy has partial ly reached by penetrating the Mediterranean. In a report to the Western European Union last November, Dutch Delegate Frans Goedhart warned: "It is no longer correct to speak of the 'danger' of the Soviet Union outflanking the NATO southern flank. This 'danger' has become a reality." To the north, the Russians have also turned the Baltic into a virtual Red Sea on which their warships now outnumber NATO forces...
Director Finney sets the correct tone for his fable of reality once removed. But charging the atmosphere with a Pinteresque amalgam of the incongruous and the comic is not enough. The film rests on a script by Shelagh Delaney (A Taste of Honey) that settles for cringingly arch character names (Smokey Pickles, Mr. Noseworthy) and a naive blend of symbolism and social critiscism. What is worse, Charlie's contempt for the traps and trappings of wealth cannot hide an underlying self-pity, accentuated by Actor Finney's eyes-closed, O-God-I'm-so-weary...
...John Newcombe and Tony Roche, together with six other members of Dave Dixon's professional World Championship Tennis Inc., began a six-month tour in Kansas City, Mo., last week garbed in gaudy green, yellow, blue and red shirts, some with socks to match. "Color is good and correct for tennis," insists Dixon. "In fact, today white looks washed out and bush league." Surprisingly, the argument is gaining support, even in traditional circles. Says Walter Elcock, president of Brookline's Longwood Cricket Club, where players have worn only whites since 1877: "So many changes are being made...
Apparently convinced that the creative pitch is correct, the old established agencies are looking to their own images. When he succeeded Emerson Foote as chairman of McCann-Erickson, the nation's second biggest agency (after J. Walter Thompson), last fall, Chairman Paul Foley, 51, lamented that "when market research was the fashion, creativity was pushed aside." He promised a new thrust by reminding his staff that "I've always been a copywriter." So have many of his counterparts at rival agencies. Last month Young & Rubicam (1967 billings: nearly $400 million) put former Creative Director Stephen Frankfurt...
...thousand applications have been placed, Bennion said, so there is not too much worry about not filling the flights. If the rumors are correct, he continued, the restrictions will be light enough that they won't have too great an effect. "It looks like everything is going according to schedule," he said...