Word: correctives
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Dates: during 1980-1989
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When he returns to his small town upbringing, he contrasts his solidly middle class heritage with the "politically correct" activisism among the richer New England elite. Updike argues for a love of America that forgives her mistakes, much as he has come to forgive himself for his physical flaws in the previous chapters...
...helped by the spate of mishaps involving its planes, even though the company has not been found responsible for any since the crash of a poorly repaired Japan Air Lines 747 in 1985. Experts give the company high marks for advising airlines of potential safety problems and ways to correct them. Says Paul Turk, vice president of Avmark Inc., a leading aviation consultant: "Boeing is taking a lot of hits because most of the older jets flying are Boeings. But the facts are that the industry, and Boeing specifically, is recognizing the problems and responding...
Stanford has informed the management of Webb Ranch that it must correct housing deficiencies like ill-maintained, unheated and overcrowded cabins, Vartain said. But he added that these instructions do not mean the university assumes legal responsibility for the conditions...
...preferred to be called black, vs. 26% who supported African American. (Though the survey was too small to be statistically valid, it indicated that the name change has made some headway.) The name has also found favor with soul-station disk jockeys and college students, who are quick to correct those who refer to the group by any other term. Politicians, prompt as ever to respond to popular opinion, have concocted their own variations. When he was elected chairman of the Democratic National Committee, Ron Brown referred to himself as an "American of African descent...
Agencies seeking to correct that lapse are being careful about how they portray those generations because research is showing that older consumers have an angry distaste for the traditional advertising images of frail and dotty elders. Says John Ferrell, chief creative officer for the Hill, Holliday, Connors, Cosmopulos agency: "The way that older people are depicted has changed dramatically. We learned they do not always want to be shown pitching horseshoes, rocking in a chair and watching life...