Word: corres
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When Robert Corr of Chicago began making natural-flavor sodas in 1978, he decided that his family name would have a familiar ring to Windy City buyers. His great-uncle Frank was a mayor of Chicago in the 1930s and founder of a football team called the Corr Flashes. But by putting the trademark Corr's on bottles and cans, the soda maker uncapped the rivalry of another proud name: Coors...
...Golden, Colo., brewer showed little concern about the sound-alike name until last year, when Corr's started showing up in grocery stores in 50 states. The beer company sued in a Denver federal court, demanding that Corr's change its name. Coors claimed that the tiny soda maker was trying to trade on the brewer's identity. As evidence, it cited one of Corr's slogans, "Made with pure Rocky Mountain water," which barely differs from the beer company's famous motto...
When the two sides met in court last week, Judge Sherman Finesilver asked them to try to work it out themselves. But the talks may resemble a family feud. Said Corr: "This is a basic principle, and I'm prepared to fight...
...John P. Corr, columnist and feature writer for The Philadelphia Inquirer; Thomas J. Dolan, investigative reporter for The Chicago Sun-Times; Sheryl A. Fitzgerald, features editor, The Journal and Guide, Norfolk, Va.; David V. Hawpe, associate editor and editorial writer, The Courier-Journal, Louisville...
Each one consists of a sand-filled, depressed area with a signpost in the center to serve both as marker and target. On opening day, dog owners and dogs lined up to use the inaugural facility in Serzedelo Corréa Plaza, but the first sampler was a three-year-old boy who wriggled away from his mother and hit the post perfectly. Said his embarrassed mother: "He has always been somewhat mischievous." As for the dogs, most of them went about their business as usual...