Word: corsa
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Dates: during 2000-2009
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...surface, this recent French TV spot for Opel's Corsa seems similar to most other car ads - images of beautiful women, breathtaking scenery and no information about the product. But this campaign, which ran late last year on French digital satellite pay-TV channel TPS, is a glimpse of the future. Interested viewers could use their remotes to click on an icon and find out what colors the car comes in, what the interior looks like, how much the car costs and where they could finance it. What's more, they could assemble a virtual version of their dream...