Word: corset
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Dates: during 1930-1939
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...issue of Aug. 20 I notice the face of Lucien Warner of corset fame?a colleague of mine on the Oberlin College Trustee Board. His father was a trustee before him and in 1882 he offered the College $75,000 for a music hall. A member of the faculty with a conscience of abnormal development questioned whether it was ethical to accept such a donation from a man whose money "had been squeezed out of the girls." However the College took the gift and built what is now known on the campus as Warner Hall...
...contrast, the corset business held steadily to $75,000,000 in Rood years and had (TIME...
...Corsets: New Style. The most historic corset year of modern times was 1931. On Oct. 1 Warner Bros., which was celebrating its 55th year, launched an advertising campaign featuring the "Youthlastic" corset which would stretch two ways and was made of Lastex. Next day, Oct. 2, the famed firm of Kops & Co. exhibited a similar garment. Few months later a third company, H. & W., brought forth another Lastex corset. Each had worked independently during the summer without knowing what the others were doing. But the combined effect was revolutionary...
Lastex and the two-way stretch are not the same thing though they were launched simultaneously. The two-way stretch is purely a matter of weaving elastic threads up & down and across the corset so that the garment "gives" with every movement of the body. Lastex, made of latex, the pure essence of rubber and tougher than its compounds, was more practical than the old rubber because it did not lose its elasticity despite long wear and frequent laundering. Thus the two-way stretch allowed corseted women to move about with freedom; the Lastex, carefully moulding the figure, kept...
Last week no depressing seasonal valleys, no troublesome style changes marred the corset curve. Warner Brothers' Chairman DeVer Howard, 65, son of the elder of the two founders, stayed in Bridgeport busily manufacturing. But proudly walking around the Warner Bros, showroom was the son of the other founder, shrewd, kindly Lucien Thompson Warner, 52, who was last year selected by his colleagues to head the committee which codified corsets, seventh industry to come under the NRA. And busy in their own showrooms chatting with buyers were the proprietors of many another corset company whose name is familiar...