Word: corsetable
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This was a new sales tactic in the corset industry. But Gossard was in the midst of a $600,000-a-year ad campaign (double last year's), which it hoped would make it the biggest company in the field. With a potential market of 55 million women over the age of 15, U.S. corset & brassiere makers now sell $400 million worth of goods a year, are heading even higher. Of the more than 350 companies in the industry, almost half have been started within the past ten years...
...Freddie was at the institute again. Dr. Kessler had decided that his trunk muscles had developed enough for him to be fitted with his first pair of legs. Made of plastic, the legs are only thigh-length (usual for learners), and held to Freddie's body by a corset-like harness. The toes of the stumps point backward for better balance. A simple screw adjustment made by the nurse or mother makes the legs flex so that Freddie can sit down...
...Kids. Other contributors to the Godfrey success story are the "Little Godfreys." Bill Lawrence is a doe-eyed young baritone whose role, says Godfrey, "is to take care of the bobby-soxers in our audience while I take care of the corset crowd." Janette Davis is a nervous, pretty girl with a sexy voice who had her own CBS show before she joined Godfrey. Arthur thinks Janette is "well on her way. She works hard and gets better all the time." Like every other woman who has won Godfrey's favor, Janette is "wholesome." The Chordettes, four plain, pleasant...
...wheel chair since he broke his hip in a 1936 studio fall, might soon be back on his feet. He walked with the help of a handrail in his latest picture, now hobbles around the studio on crutches. After he sheds 20 pounds and gets fitted with a leather corset contraption, he will try walking without the crutches...
...come a long way from the days of Voltaire's Camargo, who was the first dancer to shorten her skirts, and Marie Sallé, who, in 1734, shocked a London correspondent into reporting that "she has dared to appear . . . without pannier, skirt or bodice . . . Apart from her corset and petticoat, she wore only a simple dress of muslin draped about her in the manner of a Greek statue...