Word: corseted
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...contrast, the corset business held steadily to $75,000,000 in Rood years and had (TIME...
...first suggestion of comfort came in 1907 when corset-makers hit upon the idea of "anchoring" the corset to the stocking by means of the hose supporter. With little change the corset pinched and pressed its way through the War into the "corsetless era," which was not corsetless at all. It was the age of the girdle. Millions of stout women kept on buying corsets. The slimmer ones took to the girdle. When the word corset became unpopular, corset-makers shrewdly substituted the "foundation garment." At the beginning of Depression the Paris couturiers, sick of the tube dress, came...
...Corsets: New Style. The most historic corset year of modern times was 1931. On Oct. 1 Warner Bros., which was celebrating its 55th year, launched an advertising campaign featuring the "Youthlastic" corset which would stretch two ways and was made of Lastex. Next day, Oct. 2, the famed firm of Kops & Co. exhibited a similar garment. Few months later a third company, H. & W., brought forth another Lastex corset. Each had worked independently during the summer without knowing what the others were doing. But the combined effect was revolutionary...
Lastex and the two-way stretch are not the same thing though they were launched simultaneously. The two-way stretch is purely a matter of weaving elastic threads up & down and across the corset so that the garment "gives" with every movement of the body. Lastex, made of latex, the pure essence of rubber and tougher than its compounds, was more practical than the old rubber because it did not lose its elasticity despite long wear and frequent laundering. Thus the two-way stretch allowed corseted women to move about with freedom; the Lastex, carefully moulding the figure, kept...
Last week no depressing seasonal valleys, no troublesome style changes marred the corset curve. Warner Brothers' Chairman DeVer Howard, 65, son of the elder of the two founders, stayed in Bridgeport busily manufacturing. But proudly walking around the Warner Bros, showroom was the son of the other founder, shrewd, kindly Lucien Thompson Warner, 52, who was last year selected by his colleagues to head the committee which codified corsets, seventh industry to come under the NRA. And busy in their own showrooms chatting with buyers were the proprietors of many another corset company whose name is familiar...